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  • 全面分析装修网站运营全过程

    By 行业咨询

      伴随着房地产市场火爆,装修行业肯定也十分火热,传统装修企业也想布局互联网这块,真正想做好一个装修网站,就要先了解装修市场,网上典型的代表有齐家网、土巴兔、优居客、美乐乐装修网、装修保障网等,但这些装修网站内容和运营策略都大同小异,我们要想做好一个装修网站,就要从以下几个方面着手打造自己的网站:
     
      1、装修业务定位
     
      首先要明确自己的装修市场定位:家装还是公装,新房装修还是旧房翻新,重点在哪里:小户型、三居室、公寓还是别墅;这些都是你要考虑的,前期不要想着做全,先做自己最突出的业主,网站定位也做好,建议是从家装入手(一、市场体量大;二、公装要求东西更多,资质更高),以旧房翻新为主,上海等城市新房很少,主要是以旧小区为主,旧房翻新更多,小户型的业主也更多(上海寸土寸金,大户型买得起还是比较少的);
     
      2、网站内容建设
     
      网站内容要突出自己的优势,前期重点建设核心内容(以其中一项内容为突破口,形成差异化竞争,快速打开市场),后期尽量涵盖装修市场的所有内容,装修公司、装修资讯、装修效果图、装修日记等,以及为装修提供的增值服务。
     
      3、核心装修服务
     
      装修服务你能为用户提供的增值服务或者超值的服务,这可以说是你最核心的竞争力。为什么业主要选择你的,就看你能为业主提供什么内容和服务,比如你可以提供免费新房验收(好多业主不懂新房验收,我们提供免费服务,让业主装修时可以选择我们),免费4就家公司量房(别家才3家,我们就要比别人提供更优质的服务);你可以提供免费建立服务(全面监督装修公司施工过程,保障施工质量),这才是你的差异化竞争优势。
     
      4、精准装修报价
     
      很多业主装修都很关注一点:装修价格,装修到底要花多少钱?为了提前打消业主的顾虑,为业主提供精准的报价服务,让业主做到心中有数,这样更有信心选择我们,那么问题来了:你知道上海装修到底需要花多少钱?
     
      5、各平台宣传策略
     
      微信公众号是维护粉丝不可或缺的平台,好的装修知识和内容还是很受大家欢迎的(建议以装修案例为主,全方面深度解读装修的过程);微博也是不错的宣传渠道(建议以装修知识、装修效果图美图来吸引粉丝);今日头条是面向全国的渠道,是建设品牌和品牌传播十分好的工具,今日头条建议可以尝试短视频的形式去吸引粉丝,更真实具体。
     
      6、做好售后工作
     
      装修是项大工程,一定要做好装修售后的服务工作,业主难免会和我们有冲突,会有不愉快的经历,要努力安抚业主,做好施工过程无增项不加价,按时施工保证质量,不偷工减料,做好自己的工作,装修口碑对装修公司真的是很重要。
     
      装修网站只是展示企业,最多算是多个宣传渠道,最重要的还是自身的线下服务能力,服务好自己的客户,做出装修的差异化,打造自己的核心竞争力,放心装修市场那么大,肯定会有你一份!营销网站建设

    By 行业咨询

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